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OPINION

Rage must also be creative. “Putin's restaurant” for sale in Dresden

13 November, 2023 Monday
12:30

Russia rejoices: the Dresden restaurant Am Thor/"By the Bridge" is for sale again

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The excitement is caused by the specifics of the restaurant: it was here that the peaceful KGB officer Putin liked to drink Radeberger beer at a table to the left of the entrance under the window in the late 1980s. Under the previous owner, this table was always free "for Putin," and there was a "fan corner" behind the counter with Putin souvenirs for sale. It is said that this made the restaurant popular and provided considerable profit.

The owner, who bought the restaurant in 2018, immediately eliminated the "Putin corner," and with the outbreak of war, he even "banned Putin from coming in and drinking beer forever." The Russians write that this immediately reduced revenues, and that is why Am Thor is for sale again.

Well, if that's the case, the marketing decision was indeed a bad one. The corner should definitely have been left. And the portrait should have been larger. Even a dummy, perhaps. And sell the opportunity to spit in Putin's face. And hang a dartboard with him on it. Dishes with a portrait specifically for smashing against the wall. For anti-stress purposes. Contests to see who can slur Putin the most artistically: beer for the winners and a masterpiece of literature on the wall and on the pub's website. In the restroom, decorate the urinals accordingly. The appetizers should be branded: "Putin's jerky ear No. 4", "Putin's burned hopes" pastry, "Kabayeva's grief" mini-sausages, "Shoigu's happiness" mix of salted nuts, "Sarmat's last refuge" huge fried sausages in cabbage...))

In essence, leveraging and capitalizing on the Putin brand, albeit in a different manner. At the very least, this approach would have preserved revenues.

Rage must also be creative.

Source

About the author. Oleksiy Holobutsky, political scientist.

The editors do not always share the opinions expressed by the blog authors.

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