On Vuhledar. Ukrainians must finally learn to keep front in rear

In the war that Ukraine is currently waging, despair and despondency in the rear, among those who have been morally holding on and fighting for three years now, is much worse than the enemy columns that are moving into another of our cities. This is especially noticeable right now. And here we have to admit again: the Ukrainian information and propaganda machine is holding its frontline completely unsatisfactorily.

“There are no epithets that would describe how bad things are here, so in essence: we are always late, we are not able to identify the main thing in the picture of the day at the front and in the rear, we are silent and do not explain what cannot be silent and not explained. Finally, we not only fail to find the only necessary words, but also do not have the tools adequate for the task to convey these words to Ukrainians.”

We have surrendered the home front to social media, which is full of enemy agents and domestic panic-mongers. What can we do about it? Only highly professional, properly conceptualized media, focused on propaganda in the good sense of the word, on positive and uplifting emotions, can at least give us hope that we will hold the rear.

I have been shouting about this for a long time. Don't we have people who are capable of moving the needle now, when it comes to Ukraine's survival? We do have them. We, at all levels of the state machine and society, do not have an awareness of this danger and the will to change.

...Of course, there is also the Ukrainian people, who survived in 2022 and must survive now and beyond. But how much they need support!

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About the author. Serhiy Tykhyi, Ukrainian journalist, editor-in-chief of the Main Operational Analytics Department of the Ukrainian National News Agency Ukrinform.

The editors don't always share the opinions expressed by the authors of the blogs.