Ukraine is a very strong brand now - UkraineInvest CEO Tsivkach

The UkraineInvest executive director notes that every sector of the economy needs investments, regardless of whether there is a war in the country.

“But when we talk about Ukraine, definitely sectors that will be crucial for Ukraine's reconstruction are in most need. Namely, the processing of agricultural products, logistics, building materials, the chemical sector, and the consumer sector. These sectors will be a top priority for international investments,” he said. 

Due to its diversity, all of Ukraine is attractive to investors, however, due to the war, doing business is easier in some regions of Ukraine. 

“If you go to the eastern region, you can be focused on specific sectors of the economy, such as machinery or metalworking. When we talk about western region, then you can do logistics and other manufacturing. Now investors are mostly interested in exploring opportunities in the west of Ukraine, simply because it is easier now than in the east. Central Ukraine is also interesting for investors,” the UkraineInvest CEO noted. 

Serhiy Tsivkach concluded that Ukraine is now a very strong brand. Unfortunately, probably not for the best reason, since there is a war in the country. However, the Ukrainian state is well respected by international business.