He was born on August 29, 1974, in Ukraine, in the city of Dnipro, in a family of Ukrainian Jews. Married, has 7 children, as well as one grandchild. Practices Judaism.
He graduated from the Dnipro Technological and Economic College, qualified as a technologist in the organization of public catering.
He has successfully completed 100+ business trainings, including international ones, in marketing, sales management methods and team building.
Being a fan of Yitzhak Adizes' methodology, Felix Chertok applies its foundations in the business processes of his own enterprises.
1990. Chertok Felix started his entrepreneurial activity at the age of 16, by opening his own videocassette rental.
1994. The entrepreneur is engaged in the wholesale trade of food and alcoholic beverages, as well as foreign goods.
1998. Enlisting the support of partners producing alcoholic products, he began distributing his own brands.
2000 - 2018. F. Chertok participates in the creation of brands that are becoming popular among Ukrainian consumers. Among them: Green Day vodka, "Ukrainka" vodka, Helsinki vodka, Adjari and "Dovbush Karpatskyi" cognacs, Kosher Collection wines.
2023. His company "AV" Trading House supplies, annually, more than 24 million bottles of high-quality alcohol and is considered one of the largest national distribution companies. As of January 2023, 220 specialists work here.
In the photo: Felix Chertok - the owner of the AV Trading House and top managers of the company.
For the past 25 years, Felix Chertok has been inspired by creating business projects that make consumers fall in love with a product. Thanks to the work of the “AV” Trading House, Ukrainian alcohol is known all over the world.
In his business, entrepreneur Felix Chertok uses the latest technologies, which is why his products are industry leaders and quickly gain popularity among consumers.
Felix Chertok is a reliable companion with a high level of trust in business circles. A worthy competitor that forces opponents to evolve.
Felix Chertok Dirt. The entrepreneur does not use black money schemes and unfair competition. Actively condemns such actions. Instead, he always looks for compromises and is responsible for his words and actions.
Felix Chertok is an entrepreneur who invests money to help society, social projects and creative endeavors. Currently, he finances several Ukrainian IT projects for entrepreneurs in the field of distribution. Thus, with his activities, Felix Chertok popularizes the Ukrainian product and creates a favorable space for the appearance and realization of brands that will become known far beyond the borders of Ukraine.
Since 2010, Felix Chertok has been a member of the board of trustees of the Dnipropetrovsk Jewish community, actively participates in the life of the city of Dnipropetrovsk (Dnipro). About 30 institutions and 15,000 city residents annually receive assistance from the board of trustees of the Dnipropetrovsk Jewish community.
In the photo: Chief Rabbi of Dnipro and the region - Shmuel Kaminetsky and Felix Borisovich Chertok.
Felix Chertok supports projects ranging from medical care to educational and social projects.
Among such projects:
the programs of the "Hesed Hana" charity fund, the guardianship of the "Bait LeBanot" boarding house for orphaned girls, as well as the financial support of the "Beit Baruch" home for the elderly.
In 2021, at the JMC Jewish Medical Center, with the support of Felix Chertok, the local population was vaccinated against COVID-19 for free.
Since the beginning of the war in Ukraine, Felix Chertok's company has been supporting the Armed Forces of Ukraine. In particular, the "AV" Trade House sends the necessary equipment for the army every month, and participates in raising funds.
Felix Chertok has a permanent circle of interests: strategy and marketing, development of new products/brands, investment activities.