Espreso. Global

Bacardi spirits company triples its branch's profit despite promise to leave Russia

28 June, 2023 Wednesday
21:52

After the outbreak of a full-scale war in Ukraine, Bacardi International announced that it would stop exporting alcohol to Russia and freeze its investments in advertising. Last year, the company tripled its profits there

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This is reported by The Bell.

“After the announcement was spread by the press, the promises to stop exports and marketing costs disappeared from the text (but they are still available in the saved version of the page),” the agency writes and adds that the financial performance of Bacardi's subsidiary Bacardi Rus LLC has grown significantly over the year.

In March 2022, Bacardi International published a statement on its website condemning Russia's attack on Ukraine. The company promised to donate USD 1 million to the Red Cross and Mercy Corps, stop exports to Russia, and freeze investments in advertising.

The value of property, plant and equipment, revenue and net profit of Bacardi Rus increased compared to 2021. The company continues contract bottling of William Lawson's whiskey at the Georgievsky distillery. In October 2022, the plant received 227,000 liters of distillate for whiskey production. The Russian subsidiary's advertising expenses exceeded RUB 6.7 billion in 2022. Bacardi products are also available in the temporarily occupied territories of Ukraine.

  • On June 23, the NACP added Chinese car manufacturer Geely to the list of international sponsors of the war.

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